Glossary

What is Brand Value? Brand value refers to the overall perception of a brand, which is based on customer trust, recognition, and experience. It is shaped by the quality of products, the same message...

What is Cease and Desist? A cease and desist is a legal document dispatched in a formal manner to request that an individual or organization ceases a certain practice that is suspected to be illegal. It is applied...

What is Content Moderation? Content moderation is the practice of examining and controlling user-generated content on online platforms to determine whether it is used in accordance with the laws, the platform's...

What is Copyright? Copyright is a legal right granted to original creative works, giving the creator the exclusive right to use and distribute them. It is applicable to literary works, music, movies, art, computer...

What are Copyright infringement? Copyright infringement means using, sharing, or reproducing creative work without the owner's permission. This can include videos,...

What is Counterfeit? Counterfeit is defined as any illegally manufactured and distributed products under the name of any other brand without permission. These products are meant to look like actual products and...

What is Counterfeiting? Counterfeiting refers to the deliberate and deceptive act of fooling consumers by making copies of trademarks, packaging, or designs. Some industries affected by counterfeiting include...

What are Counterfeits Products? Counterfeits are fake products which looks like original but produced without the consent of the original brand. They look just like...

What is Crisis Management? Crisis management is a way of dealing with sudden or unexpected situations constructively that can affect brand's reputation, online presence, and...

What is Cyber Laws? Cyber laws implies the laws that are used to govern the activities that are performed using computers, networks and the internet. They include issues like cybercrimes, data security...

What is Cyber Safety? Cyber safety refers to the practices, behaviors and measures that help individuals, businesses and computer networks to address cyber threats. It aims at minimizing the risk posed by the...

What is Cyber Security? Cyber security entails an integrated set of technologies, processes and best practices that are aimed at providing data confidentiality, integrity and availability. It is applicable to both...

What is Cybercrime? Cybercrime can be defined as crimes committed through the use of computers, networks or the internet. It entails criminal activities, including hacks, web fraud, identity theft, data theft, and...

What is Data Protection? Data protection can be defined as practices, policies and laws that are established to ensure that personal and sensitive information is not accessed, abused, lost or disclosed without...

What is Digital Footprint? A digital footprint refers to a trail of information that is generated as an activity of an individual on the internet. It contains information created by using social media posts, visits, and...

What is DMCA? DMCA stands for the Digital Millennium Copyright Act, implying a US law established to safeguard the copyright of the digital world. It offers a legal system to deal with copyright...

What is GDPR Compliance? GDPR compliance is the process of complying with the General Data Protection Regulation, a legal document in the European Union that regulates the processing of personal data of EU...

What is Impersonation? Impersonation refers to the process of presenting oneself falsely as a different person or institution. It entails the act of deceiving, misleading or receiving illegally by using the identity of...

What is Infringement? Infringement refers to the use, reproduction, or distribution of copyrighted intellectual property without its owner’s approval. This incorporates infringement of copyright, trademark, patent, or...

What is Non-Disclosure Agreement? A Non-Disclosure Agreement (NDA) is a juridical arrangement of a contract that is adopted to defend confidential information exchanged among the parties. It prevents the leaking of...

What is Patent? Patent refers to a legal right that is awarded to an inventor, which gives exclusive authority on the application, production, and sale of an invention. The idea behind filing a patent is to secure...

What is Piracy? Piracy is defined as an illegal duplication, distribution or utilization of copyrighted work. It usually targets the digital media like software, films, music, books, and online...

What is Plagiarism? Plagiarism entails using the work, ideas, or expressions of another individual as one's own work without attributing it. It may be both intentional and unintentional and may take place in both...

What is Plagiarism Checker? Plagiarism checker refers to a computerized program that is implemented in detecting plagiarism by inserting text and matching it with already existing text. It is applied to identify...

What is Reputation Management? Reputation management is the art of keeping track of the way an individual or a business is viewed on the web. It consists of controlling the reviews, mentions on social media, search...

What is Software Piracy? Software piracy is the illegal copying, distribution, installation, or use of software without an authentic license from the copyright holder. It includes activities such as using cracked or...

What is Trademark? A trademark refers to a legally registered symbol, a word, phrase, logo, or design that designates and distinguishes the goods or services of a brand. This aids the customer in identifying the...

What is Trademark Infringement? Trademark infringement means when someone uses another brand's name, logo, or symbol, or anything that represents the brand, without permission, in such a way...

What is Typosquatting? Typosquatting is a domain-name registration strategy, whereby a well-known site or mark name is purposefully misspelt or otherwise altered with small errors. These areas are commonly used...