Counterfeiting refers to the deliberate and deceptive act of fooling consumers by making copies of trademarks, packaging, or designs. Some industries affected by counterfeiting include the fashion and electronics industries, as well as the pharmaceutical and consumer goods industries. The quality or safety of these products isn’t always as high as it should be, which can be dangerous to consumers and the brand name. To fight counterfeiting, legal enforcement and surveillance of online and offline markets, and consumer awareness also need to be implemented to curb demand for counterfeits.