Counterfeit is defined as any illegally manufactured and distributed products under the name of any other brand without permission. These products are meant to look like actual products and deceive consumers. The manufacture of counterfeit goods is prevalent in the fashion, electronics, pharmaceutical and luxury goods industries. In many cases, they do not comply with quality or safety standards, which is dangerous to consumers. Counterfeiting hurts brand image, destroys consumer confidence, and results in huge financial setbacks. To prevent counterfeiting, legal enforcement, market monitoring, and consumer awareness are needed.