Reputation management is the art of keeping track of the way an individual or a business is viewed on the web. It consists of controlling the reviews, mentions on social media, search results, and public feedback. Reputation management definition entails the corrective response to negative content, misinformation and feedback. It often combines technology, communication strategies, and legal actions. Reputation management is more important in this digital age, where online content spreads quickly. Proactive reputation management helps preserve credibility, trust, and long-term brand value.