Trademark infringement means when someone uses another brand's name, logo, or symbol, or anything that represents the brand, without permission, in such a way that it deceives users and consumers. This could be in the form of a similar-sounding or misspelled brand name, copied and imitated packaging, or a forged website impersonating the legitimate company. This type of misuse damages a brand's identity while deceiving customers who believe they are dealing with an authentic source. Online, this would manifest in the form of impersonating pages, fake listings, or domain names devised to deceive users. It damages trust, degrades customer experience and minimizes the distinction a brand has worked hard to achieve.