Brand value refers to the overall perception of a brand, which is based on customer trust, recognition, and experience. It is shaped by the quality of products, the same message, the image of a brand, and how a brand interacts with its listeners. Good brand value enables companies to be differentiated, charge higher prices, and develop long-lasting relationships with customers. Online presence, authenticity of content and protection against misuse are the main factors associated with brand value in digital environments. Simply put, brand value reflects the intangible assets that affect customer loyalty and positioning in the market.